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Business App Write For Us – The world of mobile applications has become very relevant today, especially after the massive digitization caused by the Covid-19 pandemic; therefore, on this occasion, we try to solve some of the most frequent questions about mobile applications that companies do.

First of all, it is necessary to indicate that the development of a mobile application must be part of a strategy duly designed to be sustainable and not just be an isolated occurrence or effort.

If you’re in the process of supplementing your presence in the digital world, you probably have some questions about mobile apps that are worth checking out. Go for it.

Table of Contents

WHAT IS THE PURPOSE OF MY APPLICATION?

This is the fundamental question that everyone should ask themselves before investing in mobile applications since the success or failure of an entire business model depends on it, and you must have your product or service well defined.

Other questions about mobile applications emerge from the above question. However, the most important answer is yours; your application’s purpose should be to enhance your presence in the digital market and help market your products.

Depeyour business type, you can choose different paths for the application; for example, if you work in advertising, you may want to implement a practical company search engine for your users. If you’re an accountant, you may be able to provide financial software on a subscription basis.

There are many ways to configure your app to help grow your business.

HOW CAN MY APP MAKE MONEY?

This is one of the most critical inquiries about mobile applications that companies often ask. The answer goes hand in hand with the service they offer and the objective of the application for your business model.

Suppose you are a video editing software developer; now that social networks like TikTok and Instagram have gained great commercial importance, you have decided to launch an app that brings your product closer to the new generations.

How will you make this profitable?

One of the first dilemmas may be whether or not you will charge for downloading and using your app. Offering the payment option in exchange for your product seems fair enough, but it might not be as popular.

Statistics from the Play Store indicate that 90 per cent of the applications offered are free to download.

This implies that putting your low cost would have a competitive disadvantage unless your brand is strong enough or your service is very exclusive so that your target audience pays you are. Unsure you are unsure if you have such an attractive offer to charge per download, you probably have more questions about mobile applications and their profitability.

SUBSCRIPTIONS AND MICROPAYMENTS

Let’s go back to the example of video editing software: once you’ve decided that you don’t want to offer a paid app, you launch a free option. However, you provide packages for special tools and filters at an extra cost.

In this way, the free version provides an essential service, while the most attractive tools require payment. On the other hand, you think about launching a Premium subscription, a package that enables all the capabilities of your software for a fixed monthly fee.

This is how subscriptions and micropayments work; they are ways of selling once the customer is already using the application.

ARE THERE ANNUAL FEES FOR HAVING AN APPLICATION?

There are some fees you must take into account to plan the launch of your application; one of them is the payment of licenses to the leading stores (Google Play Store and App Store) to allow you to enter their catalogue. It is an accessible amount that is done only once in the case of Android.

Another essential cost to maintain an app is hosting (space where all your development information will be stored), which can be found in annual or monthly subscription plans, depending on the provider.

Finally, updates are another critical point that often raises questions about mobile applications. There is no specific period to launch an improved app version; the time depends on each case and the speed with which your market and competition evolve.

To ensure you offer enough updates to your users, some developers provide various monthly subscription plans in exchange for ongoing maintenance and upgrade services.

EXPLORE THE DIGITAL WORLD THROUGH YOUR OWN BUSINESS APP

The importance of mobile applications in companies comes mainly from their usability, immediacy and intuitive interface. By complementing your digital presence on these platforms, you will facilitate contact with your customers and improve their shopping experience.

However, as we discussed at the beginning of this article, one of the most critical questions about apps is what you hope to achieve with this development. When you are clear about that answer, you can launch an app that generates dividends.

Remember that to invest in soft the ware of this type, it is advisable to have a multidisciplinary team of experts who advise you at all times and ensure your application has the necessary support and updates to provide a great experience to your audience.

If you have more questions about mobile applications and what they can do to boost your business in the digital sphere, do not hesitate to contact us and request personalized advice.

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