are marketing and advertising the same thing – you ever wanted to buy a product or service online but after a couple of minutes you decided not to and left the website because was complicated to use? Believe not, this reaction is usually the one we use the most, not only in this situation but also in others where we must strive obtain something. When I go to buy something at the supermarket, I try to make my experience as practical and pleasant as possible. This is something that influences everything from the number of options for a product to the perception you of its price.
For example, sometimes there many options for same product from different brands, or from same brand but with different packaging and features. This can make me feel overwhelmed and decide to go for an easier option or not buy at all.
How to apply the law of least effort in marketing strategies?
The law of least effort something that marketing strategists must take into account when designing their products and strategies to reach t consumer. According to Popneuro , most of the time most of the time marketing strategies speak to the consumer’s default system: System 1, the one who wants to put in as little effort as possible.
The strategy here is to keep things moving. That’s why it’s important for companies to test the ease and speed of their messaging, UX, and retail design elements that speed
consumers through their brand experience.
Thanks to these actions, consumers are happy to go with the flow unless they are forced to switch to system 2, where they must use rational thought processes. So the second strategy here is to not interrupt users or give them a reason to pause. That is, seek to make it easier and friendlier for himself.
By evaluating the way in which the company is transmitting its message to the consumer, you will be able to reach the fast decision-making system of system 1 of the same, which will invite you to interact with the brand and its products or services for a longer time.
What is Children’s Marketing?
Kids Marketing or Marketing for children is nothing more than the set of strategies and ideas used by experts in the market in order to persuade the target audience.
Children ‘s Marketing is aided by the wide repertoires of children’s programs in the media that are television, radio or, ultimately, alternative media. For many companies, this type of marketing is the source of life within the market because it focuses on children who, with their power of conviction, encourage parents to make certain products that, over time, are manufactured in greater numbers. . Among some of the most relevant examples of the Children’s Marketing industry we can highlight Nickelodeon with children’s programs such as SpongeBob. We can also highlight Barbie, Lego, etc.
Valuable Marketing Strategies for Targeting Children
There are a number of plans that can facilitate the success of certain companies in the children’s marketing market . Here we leave you five of them. Take note!
1.Multichannel strategy
One of the keys to success in generating attachment among children is to market products through various channels. The Internet and television are some of those that children regularly consume, whether it is watching their favorite cartoons on TV or on platforms such as YouTube. So take advantage of this trick.
2. Child influencers
Nothing better than seeing someone your age or generation do something that catches your eye. There are already big stars on platforms like TikTok, Instagram or YouTube. You can use these types of strategies and you can generate enormous attachment among children, since they will blindly follow the behavior patterns set by their idols.
3. Content Marketing
An important point in any type of marketing. quality of the content, both from a commercial and an ethical and educational point of view, can make you gain many followers of any age. In this aspect, you will have the little ones on your side, but also their parents, who will be happy to allow their children to be entertained with quality content.
4.Focus on parents
We have talked about both before, but if adults are satisfied with the children’s product or service that you want to sell them, you already have a large part of the commercial operation closed. For this reason, although you know that you have to capture the attention of the little ones, do not lose perspective because you must also convince their parents that, finally, they make the purchase
5.Unboxing strategy
This strategy is simple and provides great results. What does it consist of? unpacking a product front of a camera that children witness entire process involving large doses of uncertainty, illusion and expectation. this way, the product fixed the minds of children and, if they like they will insist on their parents to buy it.
6.Use of color and vivacity
They like colorful settings, toys, and characters. Therefore, if you have to package a product, do everything possible that the packaging also multicolored.
7.Use the wow factor
They love surprises, discover hidden things and that surprise them, that make them laugh, be happy, etc. If you give them things that give them value and that they don’t expect, it will capture their attention. Surprise!
8.Use the fun
A product that focused on children must fun. In addition, it is preferable that your mood is not paternalistic, even if you are carrying out pedagogical content.
9.Use child-focused language
The language must be intelligible to them, clear, concise and fun. Grab their attention, but also surprise them and make them laugh. In this way, your product will remain in their memory.
