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Content Marketing Write For Us – This is because consumers are no longer satisfied with just knowing about the existence of a product or service. Today, they have the tools to find all the information they need to research a brand or company before making a purchase.

Just as they are demanding the information they expect to receive, they are also demanding the way a company or brand will provide it to them. Therefore, you must know what the best strategy to achieve it is. This includes blog posts and a whole structure of the content that is useful for consumers’ day-to-day life and adapts to their requirements.

We will briefly review the definition of content marketing to tell you the best way to apply it in your company.

Table of Contents

Elements of a content marketing strategy

The most common components of the content marketing plan are:

An audience or buyer personas.
Business goals and specific marketing objectives
Design of tactics and channels to use
Budget and human resources
Production and distribution process
Measurement of relevant indicators

Content Marketing Benefits

1. Generate leads on a sustained basis

Content marketing may sound like a lot of work to you, especially compared to other marketing plans that offer immediate rewards, such as list buying, pay-per-click (PPC), or trade show marketing, where you get names and email addresses in just a few moments.

However, it is proven that content marketing generates three times more leads than traditional strategies, and 72% of companies consider it an effective method of increasing leads.

In other words, the content marketing plan prepares companies to have a predictable, scalable and effective flow of leads.

2. It is a less expensive strategy in the long term

Hiring specialists who will bring your content strategy to life may seem costly. Still, it’s an essential investment in a world where consumers review three to five pieces of content before contacting a marketer.

In fact, 98% of marketers believe content marketing performance is worth the investment. Overall, lead generation can become six times less expensive.

3. Increase brand recognition

When you offer real value to your audience: you listen to them, know what they need to solve their pain points, and give them the information they need, your brand becomes relevant. Brand recognition is not something tangible or that can be measured in concrete terms, but it is what makes brands exist that transcend and are consumers’ first choice.

Content marketing is an opportunity to increase the recognition of your brand with a varied and timely content offer, combined with strategies such as branded content, email marketing and even properly focused outbound strategies.

4. It is the input for an inbound strategy.

Content marketing can be the door to an inbound strategy that revolutionizes how you see your business and marketing. A well-organized content strategy will lead you to see that customers are the centre of your company and that it is not enough to want to sell them a product at all costs. Instead, you need to listen to them so that they come to you of their own free will, that they have valuable interactions with your brand in their daily lives, and that you accompany them beyond the moment of purchase.

This will lead you to generate more leads, increase your brand recognition or position yourself in a market, and make your business grow in the best way and last ( even in difficult times ).

6 primary objectives of content marketing

1. Generate relevant and beneficial content

Of course, the first goal of content marketing is to make your offer relevant to the brand’s audience and to provide them with valuable and actionable information. Therefore, you must know this audience through strategic tools such as buyer personas.

2. Make a brand known and reinforce its authority

Building brand recognition is a goal of these strategies, as is building your authority online. In other words, they focus on making the public keep a brand in mind, while search engines like Google prefer their content to show them due to its quality.

3. Attract visitors

Generating web traffic is essential to achieve the sales objectives of a digital business. Content marketing focuses on attracting visitors. Also, if those visitors find the information they are looking for, they will stay longer on the site and may return to it again.

5. Contribute to the acquisition of leads

An essential goal is that a good part of the visitors become leads; that is, they give their contact information so that the company can send them more resources and, eventually, invite them to purchase. A good content marketing strategy will also attract more leads tailored to the brand.

For this reason, 78% of marketers say that content marketing increases the acquisition of leads in their businesses.

4. Nurture customer loyalty

The company’s existing customers also have information needs, so content marketing is responsible for filling their requirements and opening the door to acquiring new products or renewing a service (in the case of a care company). For swimming pools for example, a client could know the benefits of an innovative cleaning method and thus decide to purchase it without pushing him to buy) it.

6. Maximize the profits of a business

With all these objectives, it is evident that content marketing is one of the ways to profitability for a business by offering new opportunities to sell its products or services. Plus, it achieves this with 62% less investment than traditional marketing.

1. Blog Posts

Unsurprisingly, blog posts are usually written by bloggers. However, suppose your team is large enough that someone is dedicated solely to creating premium, private access materials (such as ebooks and tools). In that case, this person should also write articles that help promote those resources.

SEO specialists must also work closely with bloggers, as blog posts are often the best opportunity a business has to improve its organic search rankings. Therefore, bloggers should write articles that help improve website rankings and increase organic traffic and leads. Furthermore, posts should also be created with keyword research in mind and follow SEO parameters.

Types of blog posts:

Posts that teach readers how to do something. Usually, these articles perform well in organic search if they align with long-tail search terms.
Selected examples that can be either informative and therefore optimized for search or just entertaining.
Of intellectual leadership. Publications that explain fundamental industry changes or make the reader reflect on their conventional ideas.
Newsjacking or content about high-impact news. Timely content that reports industry news or finds unusual links to popular information.
Infographics or SlideShares. Blog posts that chiefly use visual content to tell a story.

2. Premium or private access material

Premium or private access materials are usually long-form or contain elements not found on a blog. They can be used to generate leads and contacts or to build a brand.

Usually, these types of materials are produced by the long-form content creator (if your team is large and can count on this), but sometimes bloggers get involved as well, as blog posts are suitable for testing. Which elements work best, and which ones are worth the investment.

Types of premium content materials:

This format is trendy and is usually presented in PDF files, accessed through a form.
Investigation reports. They are often presented in PDF files or on microsites with no restrictions.
Despite being intensive, webinars can feature guests who attract their own audience, something that can help amplify your leads. Webinar recordings can be hosted on a landing page to extend their lifespan.
A podcast will be the perfect excuse to connect with your audience on topics of interest to them, told from an expert point of view but without losing the entertaining tone. Take advantage of the experience of your colleagues so that they are guests of the program.
Tools and templates. Being highly functional, tools and templates often prove to be excellent for long-term lead generation, despite the investment that needs to be made up-front.

3. Visual content

Regardless of the team size, it is typical for the visual content to be created by almost any team member; perhaps the only exception may be the SEO specialist. While designers do most of the advanced creative work, bloggers, content creators, and social media managers get involved in the simple designs.

Designers often also create templates so that team writers can be more independent; for example, ebook templates so that any member with an InDesign license can format premium content.

Types of visual content:

You can embed them in blog posts and share them on social media.
Presentations are helpful for fully understanding a complex topic, so they can be a valuable resource for your audience looking for technical information.
Whether for YouTube or you embed this type of material in a post, entertaining or educational short videos can help you diversify your content experience and improve your SEO.

Spectacular Examples of Content Marketing.

Grammarly

Nowadays, when writing in English is almost necessary, Grammarly comes with a series of products that help you correct the structure of your sentences, give more lexical variety and communicate appropriately according to the context. Maybe you’ve seen their paid ads on social media; Furthermore, the brand has a YouTube channel with more than 100,000 subscribers and a prolific blog.

Its resources focus on those who do not have English as their first language and need quick tips and tricks to improve their expression.

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