SEO Write For Us – I work in marketing and know what SEO is all about. I know what search engine optimization is. And I know that whoever has the best SEO is the one who ranks highest in the search engine rankings. I’m an SEO genius, right?
Well, not so much. There are many things that I didn’t know, and as I learn more, more questions arise.
The same thing happens to you? Don’t know where to find the answer? Great, this article intends to answer all those questions that arise in the way of any project for me and many like me. I hope this article is as instructive for you as it was for discovering answer after answer for me.
Answers to frequently asked questions about SEO that you are embarrassed to ask
1) What is SEO?
SEO stands for “search engine optimization”. It refers to techniques that help make a website more visible in organic search results for people searching for a brand, product, or service through search engines like Google, Bing, or Yahoo. For more information, check out our dictionary of inbound marketing terms.
2) What is the difference between organic and paid results?
Organic results appear in search engines, for free, based on an algorithm. Paid—or inorganic—are the search results that appear at the top or side of the search engine page. These are the links that advertisers pay to appear on different search engines.
3) What are meta descriptions? Are they still important?
A meta description is a transcript that appears below a search engine results page that explains what the page is about. In this example, the meta description is “This article is intended to provide an answer to all those questions that, to me and many like me, arise in the path of any project.”
Meta descriptions still matter, but not in the same way as before. They secondhand to be a place to optimize for keywords so that crawlers could learn more about the content on the page; Now, it’s more important that you write something compelling that makes readers want to click to improve conversion rates from the search engine results sheet to your website.
4 ) Should I enhance my domain name to contain keywords?
Your primary domain should not include a keyword for keyword optimization, which can hurt you. If the company name has a keyword, that’s fine, but don’t buy the domain.
5) How do I know when I am using the correct number of keywords on a page?
Unfortunately, I can’t give you an exact figure for the “correct” number of keywords on a page, mainly because that’s the wrong way to think about keyword optimization.
Conclusion: don’t get hung up on this. There is no “density” of keywords that you should work for. In fact, means of a keyword too many times can result in a “keyword stuffing” penalty. We have to keep the reader in mind and only use keywords when they are essential. You’ll naturally find so many opportunities to include keywords that you won’t even have to worry about coming up with an arbitrary number.
6) What is the difference between internal and inbound links?
Internal links are links on a page on your website that go to another page on the same website. Inbound links are other websites that link to your content. Both are valuable for SEO.
7) How many internal links do I need on each content page?
In the same way that you should avoid “stuffing” too many keywords on your site, you should avoid stuffing too many links on your website. Include them only when they enhance the reader’s experience.
8 ) Where is the symbol “|” on my keyboard?
And now, always use it in the meta title, as in the following example: “Answers to 18 questions about SEO that you dare not ask | Inbound Emotion”.
9) Is it necessary to know the code for SEO on my own page?
You don’t need to know how to code for every element of search optimization. Some more advanced tactics require basic code knowledge, but it is unnecessary for every part.
10) What is robots.txt?
It is a page that gives search engines information about the pages a business wants to index or crawl. You can find this page by going to Yourdomain/robots.txt.
11) What is the sitemap.xml file?
This file is an index of all the pages on your site. It is a quick reference for the search engines of the content you want to index.
12) What is the difference between indexing and crawling?
When search engines look through the content on your page, they are crawling your website. As they crawl your site, they index the content that will appear in the search engine. However, one important thing to remember is that not all content is indexed. Search engines pick up what content they will and will not index as they go through the crawling process.
13) How can I see which pages are indexed?
It is as easy as typing the web in the search engine: www.yourdomain.com to find the pages of your site that are indexed.
14) Why is alternative text (ALT TEXT) necessary on images?
Search engines can’t read images, but they can read text. Alternative text helps them figure out what the images are about. Also, if a page doesn’t load for some reason, the visitor can still figure out what’s in the image by reading the ALT TEXT.
15) How long does it take to see SEO results?
Several different factors will determine how quickly (or slowly) you will see results. This list contains (but is not limited to) these items:
- The amount of content you create
- The quality of the contents
- How the content is received/shared by the public
- If you have a large or small website with a solid or weak domain authority
A large site might see results in a couple of days if search engines crawl the site regularly. Smaller areas will most likely take longer because they are crawled less frequently. Wait at least a week, or better if a month, before considering changing your strategy — or a little longer if you’re new to it.
16) Should I hire someone to do my SEO?
Hiring someone internally or externally to do your can be helpful, but it can also be dangerous if that person doesn’t know the “modern standards” of SEO. Google discusses the risks of hiring the wrong person for SEO in this help document.
17) What is a good goal for SEO?
When thinking about a goal for SEO, you don’t just have to think about the top of the funnel and how many more visits your website is getting. Think about your entire marketing funnel and how much quality traffic you’re getting to your website.
Are these people who are finding your website, thanks to really qualified prospects for your business? If not, does it really matter that the traffic to your website has increased?
As you set your goals, consider general traffic vs quality traffic. Set goals not just based on traffic but, above all, based on your entire marketing funnel.
18) What has changed in SEO in recent years?
A lot of! We have made this e-book on SEO to help you discover what has changed in 2014.
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